Emarketer the global media intelligence report

Significant behavioral gaps will persist, thanks to stark differences in culture and consumer needs.

Influencer Marketing

In addition to research, Andrew is also a regular media commentator and has appeared in the Financial Times, Harvard Business Review, and the Wall Street Journal, and regularly blogs for Forbes.

Web users in Australia are among regional leaders in social media usage as well. Inthat share is expected to approach 15 percent. More than one billion now people use Facebook every day, meaning that more than half of all active Facebook users use the service on a daily basis.

He uploaded all art images to a website, each of which was featured with a corresponding comments section, then shared the site with his classmates, Emarketer the global media intelligence report people started sharing notes. Thefacebook, Thiel investment, and name change Zuckerberg wrote a program called "Facemash" in while attending Harvard University as a sophomore second-year student.

Technology News

In addition, advertisers in many industries, such as consumer goods, retail and utilities, can capitalize on widespread mobile use by delivering helpful messages to consumers wherever they are, and making their products and services more relevant to customers daily lives.

Though Amazon alone is not causing bankruptcies per se, they will recuperate the customers stranded by fallen retailers. Deliver impactful presentations with facts, figures and charts in a variety of downloadable formats. It supports WebM files and also 3GPallowing videos to be uploaded from mobile phones.

But tough economic realities are mirrored in some regional figures. People around the world are spending more time using social media too; data from GlobalWebIndex shows that the average social media user in the countries we cover in-depth in this report now spends 2 hours and 19 minutes using social platforms each day.

China and India are at the other end of the spectrum, as the younger generation begins to enter a middle class with high expectations for advancement and access to all media. Merchants will have to master the combination of showrooming and webrooming, events, product demos, in-store experiences and more.

I How can marketers make the most of opportunities in the Middle East and Africa, which, while still relatively mall, show the fastest growth rates in the world?

In fact, gender remains a significant differentiator in digital media usage in many societies partly because men are more likely than women to have higher social status, jobs and disposable income to spend on internet or mobile access and devices.

Meanwhile, lower spending in the developed world has brought sharp cuts in income for emerging nations that depend heavily on exports. Latin America accounts for The total number of mobile connections across the Americas dropped slightly through the year though, most likely because people have been consolidating multiple subscriptions.

eMarketer releases fifth annual Global Media Intelligence Report

Site developments, A4AI and 10th anniversary On January 15,Facebook announced Facebook Graph Searchwhich provides users with a "precise answer", rather than a link to an answer by leveraging the data present on its site. For marketers, this is a win-win situation; digital media is attracting ever-larger audiences while traditional media retains much of its power.

Ultimately, the charges were dropped. Yet males still tend to dominate among smartphone and mobile web users. With the exception of North Korea - where the internet as the rest of the world knows it is still blocked - the countries with the lowest levels of internet penetration are all in Africa.

For example, TV and out-of-home advertising have been reinvigorated by the potential for cross-channel interaction, in real time, with online and mobile marketing.

The Global Media Intelligence Report. September 2012

Zuckerberg faced expulsion and was charged by the administration with breach of security, violating copyrightsand violating individual privacy.

According to The Harvard Crimsonthe site was comparable to Hot or Not and used "photos compiled from the online facebooks of nine Houses, placing two next to each other at a time and asking users to choose the "hotter" person".

This demographic includes young and newly urbanized consumers who make up the fastest-growing population of internet users in the world, pegged by eMarketer at Based on the popularity of smartphones, eMarketer projects that million people in the region will access the web with their phone in YouTube attributes this to uploading of made-for-TV content.

Become an emarketer client today by calling outside of the US and Canada, call or ing emarketer Copyright emarketer, Inc. Despite rapid progress, media usage is still wildly uneven across the region and even within individual countries. They later filed a lawsuit against Zuckerberg, subsequently settling in [15] for 1.

Digital ads especially those designed for mobile devices will remain the fastest-growing category of ad spending between and.Dr Bonnie Cheuk is a strategic, hands-on, business & results-driven executive with strong digital transformation advisory and consultancy, web/digital channel management, information & knowledge management, collaboration, social media and Enterprise expertise.

Welcome to eMarketer. The definitive research source for understanding how digital is transforming marketing, media and commerce.

Published: Mon, 5 Dec Modern technology has made the requirement for information flow to be quick and effective. We have been able to achieve this through the internet; the medium i.e the internet has facilitated each of us, by making the communication cheap and fast.

The IAB Video Center of Excellence created this video landscape report after reviewing and compiling existing eMarketer Ooyala Global Video Index, Q4 TV ad spend remains dominant, though digital video exhibits a Digital Media Ad Spend Report, BI Intelligence Mobile video is the primary driver of digital video ad.

Get access to essential strategic content, in-depth reports, industry intelligence, and exclusive data. Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development "Mobile to overtake fixed Internet access by " was the huge headline summarising the bold prediction from by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May.

Download
Emarketer the global media intelligence report
Rated 0/5 based on 54 review