Include links to your media mentions, endorsements and other PR on your About Us page. If not, you need to get busy. An About Us page should make sure to cover basic information about the store and its founders, explain the company's purpose and how it differs from the competition, and encourage discussion and interaction.
Every conversion is an indication that trust has been won. Go ahead, give them a peek behind the scenes. To stay in line with their video-centric aesthetic, the text on their page is short and concise.
By describing its history and the companies that already invested there, such as Amazon or Volkswagen, to name a few. Harpointner says he became adamant about publicizing the company's long history not just on its About Us page but also on all its promotional material.
On her About Us page, we told her story of immigrating to the U. A visitor to your website wants to know a real human is behind this business. Resumes, because of their bare-boned listing of facts, are boring. He wants to get to know you. You give your customers a look into who you are, who your company is, and you build the trust they need to move forward with your business.
Now make sure your About Us page includes all those points. Or a yoga guru? Consider your target customers as you write your About Us page. Look for opportunities to add color to your About page with photos relevant to your subject matter.
Mention it on your About Us page, particularly if it relates in some way to your business. Social networking sites basically provide free advertising, and they can help attract customers you might otherwise not have had access to.
You might be pleasantly surprised at how many new subscribers you get! Look at your analytics to see if visitors are spending time on that page. For some reason, the picture of those crystal pieces stayed in his mind.
For example, a non-profit organization I write for has a lengthy About Us page broken into sections such as: Mold your About Us page into something as visually appealing as it is informative.
I mean to convey what kind of a business you are and what they can expect from their experience with you. Ask them what they think your business does and why its successful.The About Us page is an often hastily done part of a website.
But when it's done right it can be a destination for visitors to learn about your brand and become convinced enough to buy from you. Here's how to write an About Us page of your own, plus some examples and a template to get your started.
Lisa, you’re so right that telling a story is a critical part of the About Us page. Our About Us page used to be really dry and boring, but we just updated it yesterday with some new video we shot. it’s a mini-documentary that talks about who we are, how we came to open Urban Martial Arts, what we’re all about.
An About Us page should make sure to cover basic information about the store and its founders, explain the company's purpose and how it differs from the competition, and.
How to Write a Killer “About Us” Page Tell Your Company’s Story and Convert Visitors into Customers. posted under Compose Your Most Important Website Pages.
Your About Us page is one of the most important pages on your website. It’s also likely to be one of the most frequently visited. So you’d better make it good. The “About Us” page is the place to toot your own horn, but do it with facts not hype. That is, talk about the experience you bring to the table.
Tell how many years you’ve been in. Promote these pages in your About Us write-up to give the prospect a chance to see additional dimensions of your personality or your company’s.
It’s also a great way to add followers and turn casual supporters into raving fans. So don’t hesitate to post those social media links and call attention to them in your About Us content.Download